EFFABLE
Molly Gould - Copywriter | Founder
www.itiseffable.com
When people ask why it is I do what I do, it stirs this fire within me. I have worked in media agencies and PR agencies, but it was rare that I felt like I was making a change, doing good, and rooting for the ones that were doing things right. That’s why I do what I do. I went solo so I could have the autonomy of choosing the projects I worked on and the clients that I worked with. Although the first couple of years of freelancing involved some questionable projects (we have all been there, money was money) I can now, hand on heart, say I only work with businesses and brands that share my vision and values for Effable.
I wish I could say I fell into it, because I believe that everything happens for a reason – more on that later. But, truth be told, it required a lot of work, a lot of graft, and a lot of 4 AM starts. Rewind just over ten years, and I had failed my A levels catastrophically. I thought my world was over but it turned out I was just being re-routed. So I started a course in radio production that was taught one day a week at our local commercial radio station, which is pretty big for our area.
The rest is a story of the right place, right time, along with a bit of force and a dollop of enthusiasm. I hung around. I got talking to people. I asked if I could help them with anything. It turned out I could, and I started helping answer calls, make tea (yes, really) and do odd jobs during the breakfast show working alongside the producer and the presenters.
What started as 4AM alarms while balancing learning and three part-time jobs, turned into a job as an assistant producer, and then a job upstairs with the sponsorship and promotions team.
The last ten years have gone by in a flash. From planning events for 9,000 people to producing a show from Florida for a week and a whole host of other adventures along the way, it has been a ride, but self-employed life is definitely the one for me.
The freedom to work on my own time and to my own schedule suits me, but it took a little discipline and a good amount of trial and error to get here - and now I can enjoy 9:30AM yoga classes, or working from Cornwall for a few days if I fancy.
Being in those different spaces and environments inspires me most in my work. Being near the sea or walking in nature, taking the time to think about things is what fires me up these days - a balance of the hustle and the quieter moments too.
That, in turn, impacts the work I do and what I offer out into the world from Effable, and it means I am more considered in who I work with too.
When I started out alone, and I was taking almost any work that came my way, but I was always met with resistance. I mean real, tangible, physical resistance from my body, that told me I was doing the wrong thing. Weird, right?
Now, I work with rule-breakers, industry leaders and changemakers - those who work in impact-driven businesses, and I elevate their voices through copy and PR.
All the things I have done in the last ten years have led me to this point, and I really believe that everything happens for a reason. The work experiences that didn’t go to plan, the mistakes made along the way, and we will give a nod to the wins here too - they all happened to bring me to this point.
It is a concept some struggle to get on board with, but I believe that everything happens for a reason, and that there is a bigger force at play.
I am into Human Design (I am a Generator, FYI), and I believe in the universe, along with the universal laws. There are some things that have happened that I can’t explain, and having a belief in a power bigger than me feels equal parts comforting and challenging.
The Human Design thing has helped me massively. If you don’t know what it is, check it out, and see if it explains some of the things you struggle with in your work life and if you can play to your strengths more - it has totally changed the way I work and the way I make decisions.
When I am not writing, I love to read. Not quite as much as I would like to, and I have a mammoth goal of reading 52 books this year - I think I am sitting on about five at the moment. There is something about getting lost in the words that doesn’t compare to anything else.
I’m going to recommend three here because it would be criminal to choose just one.
Untamed - Glennon Doyle
This one is worth the hype it receives and it is the only book I have ever physically highlighted!
Everything I know about love - Dolly Alderton
If you’re looking for relatable writing and a beautiful story, please read this.
Big Magic - Elizabeth Gilbert
Pick this one up if you truly want to believe in real life, everyday magic. This is a book I will read every year, it’s just too good.
Reading is a hobby, but definitely not the only one. I seem to collect them like tokens, ready to spend them with the best intent but never quite get there. I want to make a hobby out of sewing this year and to make my yoga practice a regular one.
Maybe putting it out into words will make it happen.
I’m manifesting it.
I joke.
Jokes aside, this feels like the year of action and the year of stepping into my power. I have grand plans for Effable, but I want it to be balanced with time spent by the sea, and creating for the love of it as well as for the paycheck at the end of the month.
You can keep track of my progress by signing up for my newsletter Pasted.
I’m a PRO member of 3point175, and it has helped me shape my business into a business, as opposed to the thing I do that makes some money. That’s from a practical point of view, but it has also connected me with some of the most incredible humans, who I probably never would have met otherwise. It has given me inspiration and connection, both of which I value a hell of a lot.
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